“We are not an AI company.
We are simply parents.”

D
Daníel Þór Magnússon
Founder · Parent of three · Reykjavík, Iceland
“I built this because nothing else was good enough. HeyAskr is what I use with my own kids every day.”

HeyAskr started with a moment most parents will recognise. Our eldest — nine years old, sharp as a tack — had figured out how to use ChatGPT to write his homework. He typed the question in. ChatGPT wrote the answer. He copied it out. No friction, no questions, no pushback whatsoever.

It was not ChatGPT's fault. It was doing exactly what it was designed to do: answer questions as helpfully as possible. The problem is that “as helpfully as possible” means something very different when the user is nine years old and supposed to be learning.

We tried the alternatives. The tools marketed as “safe for kids” fell into two camps: locked down so tightly they were barely useful, or wide open with a thin veneer of filters that any curious child could talk around in five minutes. None of them asked us — the parents — what we actually wanted. They gave us dropdown menus and preset categories, as if the values of every family could be reduced to a checklist.

What we actually wanted was simple. We wanted an AI that behaves the way a good teacher behaves: patient, encouraging, genuinely helpful — but not one that does the work for you. One that asks “what do you think?” before giving the answer. One that handles sensitive topics the way we would handle them, not the way an algorithm guesses we might. One that, if a child seems distressed, points them to their parents instead of trying to become their therapist. One that never stores what a child says.

So Daníel built it. The first version was rough — a personal project, built in evenings and weekends, just for our own family. Then a few friends asked if they could try it. Then their friends. And eventually it became clear that other parents wanted the same thing we did.

HeyAskr is still a small, family-run operation. It is not backed by venture capital. It does not have a growth team. It has no interest in collecting your data, showing your child ads, or making itself indispensable. It charges a flat monthly fee, does one thing, and tries to do it well.

We use it with our own three children every day. That is the standard we hold it to.

What we believe

  • Parents set the rules — not algorithms. You know your child. No AI company does.
  • Curiosity should be rewarded, not suppressed. Children ask hard questions. They deserve honest, age-appropriate answers — within the limits you choose.
  • AI should support learning, not replace it. A child who is guided to find an answer learns more than one who is simply given it.
  • Privacy is not a feature — it is a baseline. Child conversations should never be stored. Full stop.
  • Simple is better. One plan, one price, no upsells, no dark patterns. Parents have enough to think about.

What makes HeyAskr different

You write the rules, in your own words
Not a dropdown menu. Not a preset filter. You type what you want, in any language, and HeyAskr follows it. “Always reply in Icelandic.” “Don't discuss video games. Suggest going outside instead.” “Guide homework with questions — never give direct answers.” Changes take effect immediately.
No conversation storage — ever
When a chat session ends, the conversation is gone. We have no record of what your child said. No logs. No database entries. Nothing. This is a technical architecture decision, not a policy — it cannot be reversed by a future owner or a data breach.
Not a therapist
If your child seems distressed or asks for emotional support, HeyAskr is designed to listen briefly and then direct them to you — their parent. It does not try to become their emotional anchor. That is your role, and HeyAskr respects that.
No ads, ever
HeyAskr makes money from subscriptions only. There are no advertisers, no sponsored content, no affiliate links, and no incentive to keep your child engaged longer than is good for them.
Works in any language
Write your rules in Icelandic, Norwegian, Spanish, Arabic — it does not matter. HeyAskr understands and responds in the language you choose for your child.

Operated from Iceland

HeyAskr is operated from Reykjavík, Iceland. We are subject to Icelandic law and the European Union's GDPR. Iceland has some of the strongest consumer and data protection laws in the world, and we think that matters when you are trusting a service with your children.

Get in touch

We are a small team and we read every message.